I agree that both consumers and marketers are contributors to the development of materialistic behavior due to in some advertisements they entice you to purchase some you do not need or something you may already have that serves the same function
I think that both consumers and marketers contribute to the development of materialistic behavior because the marketers entice the buyer with great ads and the consumer seems to always be looking to buy new things so it works in teh marketers favor. Sometimes the ad may make you feel bad, or feel as if you "need" to buy and that can lead to wanting the perfect materialistic lifestyle.
I do feel as if both are major contributors to materialism. Marketers are constantly trying to find the cool "it products". Every marketer wants their product to be the cool item of the year. However, the consumers play into these trends. If the consumer did not play into the materialism, then marketing would not seek materialism.
It's our society as a whole that contributes to people believing materialistic things will make them happy. Marketers just really take advantage of this viewpoint most of our society has.
Although I believe that both marketers and consumers contribute to this issue, I feel that marketers outweigh consumers when it comes to promoting this idea. In fact, many of the consumers perceptions about how they should do things, what they should dress like, what successful people look like versus unsuccessful people, all of these stigmas are primarily created by marketers who then use these stigmas to promote their products. Particularly when it comes to ones looks and how they are perceived by their peers and others, marketers have an enormous impact. With relation to this topic, marketers definitely have an input when it comes to this idea of the "ideal" family and how they should look. Consumers do have an input to this idea too though, as ultimately it is them who decide what makes them happy, and so marketers are influenced by their thoughts and feelings as well as the consumers being influenced by marketers.
I feel that both contribute to the materialism. Due to the fact that yes, the marketers are the ones that tell everyone that they need all of the top of the line products, however, it is the consumers that allow them to dictate this by jumping onboard with everything that they say.
I believe that both sides are contributors to the materialism that our countries society has in this day and age. People in our generation even more than the past believe materialistic things make them happy and show the people that they come into contact that they are "successful" just because of the things they own. Marketers do well to play into this idealism our society has by showing consumers with their products/food of how it makes them happy or successful by using and obtaining their products.
I'd say it's probably both that contribute. The marketers are the ones that put the ideas into consumers' heads about needing different things, but it's the consumers that believe what they hear, and continue to buy the materials that marketers are selling.
Although I think that it is both marketers and consumers that contribute to issues on materialism I believe that consumers are the base to these ideas and marketers just feed off their ideas. All I mean by this is that to push a certain item (whether it is a perfect house with a white picket fence, a fancy car or the next big diet pill) there needs to be a general need and/or want for this to begin. For example, customer A and customer B are both looking for a car (the general need and/or want), and have both been exposed to the same marketing about many different cars. However when customer A goes out looking for a car they decide it is very important they get a Cadillac to keep a certain social image within their neighborhood, while customer B does not think social image of a car matters and therefore they would be happy with a car that ran. This would go to show that even if you were going to market to customer B they were not going to buy the Cadillac no matter how luxurious it is or the image it upholds. Therefore, it is not that I disagree that marketers do not have anything to do with the issues on materialism but I do feel the idea that marketers feed off of has to start somewhere and that happens to be the consumer.
I think that marketers and consumers both contribute to the development of materialistic behavior. Marketers are able to play off what consumers perceive as satisfying their desires and incorporate that in any way they can to influence the market share of particular products, like the "white picket fence" example in the post. Marketers may try to advertise directly to that target market.
I agree with a lot of you that both marketers and consumers contribute to the development of materialistic behavior. Marketers may present products or bring to the consumers attention a "need" or "want" and in the end the consumer determines whether or not to consume the product or service.
I also agree that both marketers and consumers contribute to the materialistic behavior. Where many times it is the marketer telling you something you will need and without it you may be on the outside or falling behind society. Then the consumer will also keep coming back to buying similar products to see if they will fill the need that they have, even when the previous product did not.
I believe it’s both the marketer and consumer who contribute to materialism. Marketers are just doing their job in trying to get their products or services out there. While consumers see these ads and act on them by purchasing these products or services in order to satisfy their need or want. Once marketers see this reaction, they are able to feed from it to create more persuasive ads to influence this behavior.
Most of you sum it up really good that both of the consumer and marketer contribute to materialism. We live in capitalism where service or a product need to be marketed, advertised and offered to the consumer. This fulfills ones needs, as well as creates needs for new, better products and services. Consumers often like a certain product and want the next generation of it, or simply upgrade it with better one. On the other hand, marketers more and more realize what potential consumer might wish (not need) and offer that through different channels to stimulate the desire.
I agree that both consumers and marketers are contributors to the development of materialistic behavior. Our society feeds off of materialism and marketers feed off that fact. Its the american way to always have the biggest and best things. Part of this thinking comes from marketers and part comes from society.
People are interested in status which makes it easy for marketers to tell them what they should buy to be happy. Ultimately people have to take responsibility for their own happiness. What others have may not make you happy as well.
It is evident that both consumers and marketers contribute to materialistic behaviours. Marketers create the need for a product and consumers are greedy they buy into or atleast try to keep up with the Jones'
I say both because number one we a materialistic country. Everything relies on having something someone doesn't or something that's better than someone else's, but we definately have to have something!! The marketer I think feeds on what we want and just puts it in our reach.
Perhaps marketers increase materialism, but the marketers cannot exist without the consumers buying their stuff. Consumers keep the marketers alive.
But, what is the problem? Everyone is allowed to buy or not to buy products. It's everyones responsability to decide what he needs. If you aren't capable of doing so, you're not fit enough to live in this world.
Personally, I like Survey Prof better than questionpro. It is meant for students and it's totally free.
I agree that both consumers and marketers are contributors to the development of materialistic behavior due to in some advertisements they entice you to purchase some you do not need or something you may already have that serves the same function
ReplyDeleteI think that both consumers and marketers contribute to the development of materialistic behavior because the marketers entice the buyer with great ads and the consumer seems to always be looking to buy new things so it works in teh marketers favor. Sometimes the ad may make you feel bad, or feel as if you "need" to buy and that can lead to wanting the perfect materialistic lifestyle.
ReplyDeleteI do feel as if both are major contributors to materialism. Marketers are constantly trying to find the cool "it products". Every marketer wants their product to be the cool item of the year. However, the consumers play into these trends. If the consumer did not play into the materialism, then marketing would not seek materialism.
ReplyDeleteIt's our society as a whole that contributes to people believing materialistic things will make them happy. Marketers just really take advantage of this viewpoint most of our society has.
ReplyDeleteAlthough I believe that both marketers and consumers contribute to this issue, I feel that marketers outweigh consumers when it comes to promoting this idea. In fact, many of the consumers perceptions about how they should do things, what they should dress like, what successful people look like versus unsuccessful people, all of these stigmas are primarily created by marketers who then use these stigmas to promote their products. Particularly when it comes to ones looks and how they are perceived by their peers and others, marketers have an enormous impact.
ReplyDeleteWith relation to this topic, marketers definitely have an input when it comes to this idea of the "ideal" family and how they should look. Consumers do have an input to this idea too though, as ultimately it is them who decide what makes them happy, and so marketers are influenced by their thoughts and feelings as well as the consumers being influenced by marketers.
I feel that both contribute to the materialism. Due to the fact that yes, the marketers are the ones that tell everyone that they need all of the top of the line products, however, it is the consumers that allow them to dictate this by jumping onboard with everything that they say.
ReplyDeleteI believe that both sides are contributors to the materialism that our countries society has in this day and age. People in our generation even more than the past believe materialistic things make them happy and show the people that they come into contact that they are "successful" just because of the things they own. Marketers do well to play into this idealism our society has by showing consumers with their products/food of how it makes them happy or successful by using and obtaining their products.
ReplyDeleteI'd say it's probably both that contribute. The marketers are the ones that put the ideas into consumers' heads about needing different things, but it's the consumers that believe what they hear, and continue to buy the materials that marketers are selling.
ReplyDeleteAlthough I think that it is both marketers and consumers that contribute to issues on materialism I believe that consumers are the base to these ideas and marketers just feed off their ideas. All I mean by this is that to push a certain item (whether it is a perfect house with a white picket fence, a fancy car or the next big diet pill) there needs to be a general need and/or want for this to begin. For example, customer A and customer B are both looking for a car (the general need and/or want), and have both been exposed to the same marketing about many different cars. However when customer A goes out looking for a car they decide it is very important they get a Cadillac to keep a certain social image within their neighborhood, while customer B does not think social image of a car matters and therefore they would be happy with a car that ran. This would go to show that even if you were going to market to customer B they were not going to buy the Cadillac no matter how luxurious it is or the image it upholds. Therefore, it is not that I disagree that marketers do not have anything to do with the issues on materialism but I do feel the idea that marketers feed off of has to start somewhere and that happens to be the consumer.
ReplyDeleteI think that marketers and consumers both contribute to the development of materialistic behavior. Marketers are able to play off what consumers perceive as satisfying their desires and incorporate that in any way they can to influence the market share of particular products, like the "white picket fence" example in the post. Marketers may try to advertise directly to that target market.
ReplyDeleteI agree with a lot of you that both marketers and consumers contribute to the development of materialistic behavior. Marketers may present products or bring to the consumers attention a "need" or "want" and in the end the consumer determines whether or not to consume the product or service.
ReplyDeleteI also agree that both marketers and consumers contribute to the materialistic behavior. Where many times it is the marketer telling you something you will need and without it you may be on the outside or falling behind society. Then the consumer will also keep coming back to buying similar products to see if they will fill the need that they have, even when the previous product did not.
ReplyDeleteI believe it’s both the marketer and consumer who contribute to materialism. Marketers are just doing their job in trying to get their products or services out there. While consumers see these ads and act on them by purchasing these products or services in order to satisfy their need or want. Once marketers see this reaction, they are able to feed from it to create more persuasive ads to influence this behavior.
ReplyDeleteMost of you sum it up really good that both of the consumer and marketer contribute to materialism. We live in capitalism where service or a product need to be marketed, advertised and offered to the consumer. This fulfills ones needs, as well as creates needs for new, better products and services. Consumers often like a certain product and want the next generation of it, or simply upgrade it with better one.
ReplyDeleteOn the other hand, marketers more and more realize what potential consumer might wish (not need) and offer that through different channels to stimulate the desire.
I agree that both consumers and marketers are contributors to the development of materialistic behavior. Our society feeds off of materialism and marketers feed off that fact. Its the american way to always have the biggest and best things. Part of this thinking comes from marketers and part comes from society.
ReplyDeletePeople are interested in status which makes it easy for marketers to tell them what they should buy to be happy. Ultimately people have to take responsibility for their own happiness. What others have may not make you happy as well.
ReplyDeleteIt is evident that both consumers and marketers contribute to materialistic behaviours. Marketers create the need for a product and consumers are greedy they buy into or atleast try to keep up with the Jones'
ReplyDeleteI say both because number one we a materialistic country. Everything relies on having something someone doesn't or something that's better than someone else's, but we definately have to have something!! The marketer I think feeds on what we want and just puts it in our reach.
ReplyDeletePerhaps marketers increase materialism, but the marketers cannot exist without the consumers buying their stuff. Consumers keep the marketers alive.
ReplyDeleteBut, what is the problem? Everyone is allowed to buy or not to buy products. It's everyones responsability to decide what he needs. If you aren't capable of doing so, you're not fit enough to live in this world.
Personally, I like Survey Prof better than questionpro. It is meant for students and it's totally free.